investment proposal (draft)

  • Original Ancient Grain Granola | Purely Elizabeth

    Describe the enterprise you are proposing that AMDP invest in:

Purely Elizabeth, founded in 2009 as a not-for-profit company, is creating a new, vibrant and elevated experience when it comes to ingraining healthy food into everyone's pallets. The company focuses on creating granola and oatmeal variations which are gluten free, Non-GMP, vegan, Paleo + Keto friendly, contain no artificial flavors whilst still being innovative, organic, and nutritious with its textures, flavors and tastes. They manage to pack superfood seeds like Chia, Quinoa and Flax seeds alongside coconut oil into most of their ingredients (1). This first started when the founder Elizabeth Stein was creating specialized foods to help her clients with their specified eating needs (2). She famously started a blueberry mix to make health conscious cupcakes, and this soon became the catalyst into other breakfast foods until it reached its granola and oat market today. 

This company not only focuses on enriched and nutrient heavy breakfast foods, but is also part of the 1% For The Planet - showcasing the importance of not just the benefits of the final product, but also placing emphasis on a clean and sustainable journey. There is a heavy emphasis on how the planet's health is reflective of our own personal health and this mentality radiates throughout all their missions and incentives. Purely Elizabeth focuses efforts on regenerative agriculture as the company and its founder believe that industrial farming has stripped the nutrients and biodiversity of most of our crop yields and have amassed neglected ecosystems at large. 

They emphasize their three pillars of to promote regenerative agriculture which include:  

  • Investing in farmers 

  • Research and testing 

  • Responsible sourcing 

By partnering with other companies to outsource products (give examples), they manage to help other businesses that also follow the same mission. This has allowed them to streamline their services from soil to shelf all in a positive manner to enhance their company mission of “living purely”

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